DALLAS, TX — March 16, 2026 — Opti-Port and Hoops HR have announced a strategic partnership to bring the Hoops Hiring Concierge Service to Opti-Port’s nationwide network of independent eye care providers. As a premier national alliance of multi-location independent eye care practices, Opti-Port provides its members with innovative business solutions, purchasing power, and advanced practice management tools. This partnership aims to alleviate the operational strain of recruiting by providing members with a centralized, AI-supported hiring platform and professional guidance.
The partnership offers Opti-Port members exclusive access to Hoops’ tailored hiring model designed specifically for the eye care industry. This includes a modern Applicant Tracking System (ATS) with candidate-ranking AI, a hiring advice hotline, and a library of eye-care-specific templates. Beyond the software, members have the flexibility to activate full-service recruiting support—including passive candidate sourcing and recruiter-led phone screening—whenever they want to offload the heavy lifting of a search.
“After 30 years in the industry, I know that the right hire impacts everything from practice culture to patient experience,” said Gregg Fowler, Head of Commercial Strategy at Hoops HR. “Hoops is a disruptive alternative to traditional search models, offering a tailored approach built specifically for the independent eye care space. We are excited to provide Opti-Port members with a flexible, high-impact tool to build great teams without the high cost of traditional search firms.”.
For more information on the Opti-Port member advantage, visit: https://hoopshr.com/optometry/
About Hoops HR
Hoops is a premier talent services provider dedicated to helping businesses build, grow, and retain championship teams. Through its platform and professional services team, Hoops delivers innovative tools and expertise to address key staffing pain points across the talent lifecycle. Learn more at hoopshr.com.
About Opti-Port
Opti-Port is a national alliance of multi-location independent eye care practices. It provides members with innovative business solutions, significant purchasing power, and advanced practice management tools to help independent providers thrive in a competitive landscape.
