Great Businesses Start with Great People—That’s Why We Created Hoops.

At Hoops, we believe that when people thrive, businesses win. We’re passionate about helping companies build high-performing teams and cultures where employees feel valued, engaged, and set up for success.

“A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better.

Jim Rohn - Entrepreneur, Author, and Motivational Speaker

Built from Experience, Designed for Success

Hiring the right people isn’t just a challenge—it’s the difference between success and failure. After hiring over 1,000 people, serial entrepreneurs Bill Carroll and Marcus Jones saw firsthand how outdated processes, high recruiting costs, and impersonal hiring experiences were holding businesses back.

Frustrated by these inefficiencies, they set out to build something better—where every candidate is treated with respect, and businesses can hire smarter, faster, and more effectively. That’s how Hoops was born.

A Smarter Way to Build Winning Teams

Since 2016, Hoops has helped nearly 1,000 middle-market businesses across industries—including tech, insurance, finance, construction, healthcare, and manufacturing—solve their toughest hiring challenges.

By combining AI-powered technology with expert-driven strategies, we eliminate hiring inefficiencies, lower costs, and help businesses build teams that drive long-term success.

  • Attract & secure top talent faster
  • Reduce costs and improve hiring efficiency
  • Develop high-performing teams that fuel business growth

Why the Name Hoops?

Because securing, developing, and retaining top talent means jumping through endless hoops. We take on the challenge so you don’t have to—because winning takes more than just technology. It takes expert guidance, deep industry knowledge, and a relentless commitment to your success.

Powering Industries That Rely on Highly Skilled Talent

Success depends on people with the right skills—and finding them is harder than ever. Hoops specializes in industries where expertise isn’t just preferred, it’s essential. From roles requiring advanced degrees to those demanding niche certifications, we help companies compete for top talent in highly competitive markets.

If you believe your people are your greatest asset and want to build a winning culture, outpace the competition, and confidently scale your business, we’d be honored to be part of your journey.

Hoops Leadership Team

Our leadership team is made up of experienced professionals with a passion for solving complex talent challenges. With diverse backgrounds in entrepreneurship, human resources, technology, and industry-specific expertise, we are dedicated to helping businesses build teams that drive success.

  • Bill Carroll

    Founder & CEO

    Bill Carroll is an entrepreneur, former athlete, and people-first leader who believes great companies are built by great people. Husband, father, and proud Aggie.

  • Marcus Jones

    Co-Founder & CTO

    Marcus is an entrepreneur, athlete, and tech enthusiast who thrives on solving big challenges. A devoted husband and father, he believes in resilience, innovation, and the power of the underdog to rise and win.

  • Michael Dixon

    President & COO

    Mike Dixon, Hoops President & COO, talent strategist, ex SVP Global 1000, Iraq vet, MBA NYU, MA Columbia, BA OSU. Dad/Husband. Builder of winning teams for clients.

  • Scott Leach

    CFO

    Husband, dad, and entrepreneur. 30+ years in finance and still learning every day. Faith and family guide me. Growth starts outside my comfort zone.

  • Ted Thompson

    Executive VP, Sales

    Ted has 20+ years of experience helping companies hire top talent. A strategic leader, he drives sales at Hoops with a focus on impact and customer success. He enjoys running and spending time with his wife & son.

  • Shelby Watkins

    Director of Operations

    Shelby Watkins is an expert in Operations and HR, driving efficiency and high-performance teams. She focuses on growth, collaboration, and process improvement. A wife and mother, she enjoys travel, fitness, and family time.

  • Nicole Houston

    Director of Marketing

    With over 10 years in HR and talent acquisition, Nicole Houston helps businesses build strong teams. Outside work, she’s a wife, dog/cat mom, and enjoys traveling and party planning.

  • Join the team

    At Hoops, we believe great teams start with great people. If you’re passionate about making an impact, we’d love to meet you.

    Join now

Hoops Core Values

At Hoops, our core values guide how we work, innovate, and drive impact. They shape our culture and ensure we build something exceptional for our team and clients.

We challenge the status quo, think boldly, and create game-changing solutions.

  • Break the mold – Challenge the status quo and bring fresh ideas.
  • Iterate like a startup – Test, tweak, and refine continuously.
  • Turn “what if” into “why not” – Push boundaries to create bold solutions.
  • Find a way, not an excuse – Solve problems with creativity and persistence.

We take full responsibility for our actions, decisions, and outcomes—no excuses.

  • Own it, fix it – If it’s broken, don’t wait—make it right.
  • No finger-pointing – Blame solves nothing; solutions solve everything.
  • Results > Intentions – Good intentions matter, but outcomes are what count.
  • Speak up, step up – Call out problems and take action before they escalate.

We choose integrity over shortcuts, even when no one is watching.

  • Integrity, no shortcuts – Ethics over easy wins, always.
  • Even when no one’s watching – Character is proven when it’s inconvenient.
  • Mission over ego – Do what’s best for the team, not just yourself.
  • Long-term > Short-term – Sacrifice the quick fix for the right fix.

We hold ourselves to the highest standards, always pushing to be better.

  • Be your own toughest critic – Set the bar higher than anyone else would.
  • Good isn’t good enough – Look for ways to improve, always.
  • Would you recommend it to Mom? – If not, rethink it.
  • Every detail matters – Small things separate great from good.

We bring energy, optimism, and resilience to every challenge.

  • Bring the energy – Positivity is contagious—spread it.
  • Silver linings, always – Find opportunities in challenges.
  • Stay solutions-focused – Complaints are easy; fixing things is better.
  • Bounce back fast – Resilience over resentment, always.

We collaborate, communicate, and support each other to achieve shared success.

  • Pass the ball – Share knowledge, wins, and responsibilities.
  • No job too small – Jump in wherever needed.
  • Communicate, then over-communicate – Clarity prevents chaos.
  • One band, one sound – We succeed (or fail) together.

The Right People, The Right Seats—Let’s Build Your Team

From hiring top talent to retaining your best people, we provide the tools and expertise to help you build a high-performing team.