Hiring budget savings vs. traditional agencies
Hours saved across roles in 4 months
Average days to identify qualified candidates
Applicants qualified through effective screening
Herbert Roofing & Insulation, Inc. has provided exceptional residential roof replacements and repairs across Michigan for over 50 years. Originally serving the Tri-City area and recently expanding into northern Michigan, they’ve built a reputation as a trusted GAF Master Elite dealer, earning Presidents Club Triple Star awards consistently. Operating with the Entrepreneurial Operating System (EOS), Herbert Roofing prioritizes clarity, accountability, and growth. Under the visionary leadership of founder Jason Herbert, the company remains dedicated to ambitious growth, integrity, and excellence, continually striving to place the right people in the right roles to sustain their success.
Adopting the EOS model revealed the need to restructure the company with candidates who understood and fit the company culture and core values, correcting past hiring mistakes.
Internally managed job postings failed to attract strong mid-level and higher-level leadership candidates, particularly in the competitive roofing and construction industry.
The leadership team was deeply involved in recruiting and needed to hand off the work to a trusted partner to save time. Limited resources and expertise made managing extensive internal recruitment programs challenging.
Preserving their high-touch, positive candidate experience philosophy required a partner who comprehended their process, culture, and needs, and could integrate seamlessly into their team.
Hoops provided a comprehensive talent acquisition strategy featuring a robust software platform, market analysis, targeted leadership recruitment, and an endto-end recruitment process.
Hoops, aligned with Herbert Roofing’s EOS model, refined job descriptions through detailed onboarding calls, market analysis, and competitor research. By emphasizing company benefits and creatively targeting candidates who matched core values, Hoops attracted quality talent. Rigorous screenings ensured strong cultural and skill alignment for each hire.
Hoops partnered with Herbert Roofing on a strategic hiring plan, clearly distinguishing role essentials from preferences. Emphasizing leadership skills and cultural fit, Hoops used tailored application questions and thorough phone screenings—such as core value alignment and leadership style—to ensure candidates matched company culture. Weekly collaboration calls kept the hiring strategy aligned with evolving needs.
Hoops managed end-to-end recruitment—from job descriptions and postings to resume reviews and phone screenings—allowing leadership to focus solely on final interviews. Their AI-powered CRM with customizable automation ensured efficient pipeline management, transparency, and clear accountability. Multi-channel outreach via SMS, email, and voicemail consistently communicated company values, enhancing candidate experience.
Hoops provided a scalable, subscription-based hiring service tailored to Herbert Roofing’s unique needs across multiple roles. Acting as a true partner, Hoops identified organizational gaps and customized recruitment plans prioritizing cultural alignment and long-term fit. The client success team incorporated company values into candidate communications, enhancing employer branding. This approach balanced efficiency with personalized engagement.
Reduced time-to-hire significantly, sourced and screened effective candidates, saved approximately 313 hours in the first four months, enhanced the candidate experience, and saved 80% of the hiring budget compared to traditional staffing services.
"Supporting this organization in their recruitment efforts has been a truly enriching experience. As fellow champions of EOS, we deeply understand the value of having the right people in the right seats. Their commitment to quality and integrity aligns perfectly with our mission and values. It’s a privilege to partner with a company that shares our belief in hiring talent who fit both the required skills and core values."
“Hoops has been amazing! Utilizing Hoops for our recruiting needs has been an incredible time saver. They helped us fine-tune our job postings – they weed through all of the applicants – they send through only the top candidates after they screen them for us! We have used them to hire for a top-level executive position, mid-level sales management, in-home sales professionals, and call center representatives. I highly recommend Hoops for anyone needing help finding top talent in their company! A great value for the money you invest with them!”
Here’s what candidates are saying about their experience with us.
“Cecilia [Hoops’ Recruiter] was awesome! Straight to the point and very informative.” – Outside Sales Representative candidate
“My experience with Hoops was friendly and knowledgeable, although they are a third party provider, Cecilia understood the dynamics of the company, their goals, and culture.” – Finance Leader/Controller candidate
“She was a great interviewer and very friendly, but down to business when she needed to be. I felt that she got the best out of me without wasting our time.” – Outside Sales Representative candidate
