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Serva Health Secures In-Demand, Culture-Aligned Talent with Hoops

See how a nurse-led support company for clinical trials hired top healthcare and tech talent—overcoming a flood of unqualified applicants and an RN shortage with Hoops as their long-term partner.
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    Successful hires across diverse hard-to-fill roles

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    Hours saved across dozens of openings

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    Estimated cost savings compared to traditional recruiting agencies

  • Top 0%

    Only the top 1.4% of over 115,000 applicants were submitted to hiring managers

Hoops Case Study Serva Health Healthcare Nurses Recruiting Hiring

Client Profile

Founded in 2007 and based in Mount Laurel Township, NJ, Serva Health empowers life sciences companies and healthcare organizations to elevate patient support through registered nurse-led virtual engagement programs. Serva’s workforce includes highly skilled RNs who serve diverse populations across the country, often in specialized, bilingual, and tech-enabled care coordination roles.

Their standard of excellence is high—for good reason. Serva serves enterprise healthcare clients who depend on exceptional outcomes, consistent compliance, and clinical integrity.

The Solution

Hoops deployed a full-service recruiting solution: advanced screening workflows, AI automation, strategic sourcing, and hands-on recruiter support to manage volume, deliver in-demand candidates, and strengthen Serva’s employer brand.

  • An Engineered Funnel Built to Handle Volume and Precision

    Hoops created a customized, AI-powered recruiting workflow to match Serva’s standards. Every candidate faced multiple layers of screening—automated knockouts, recruiter visual assessments, and strategic phone screens—all guided by intake calls and precise job criteria. In six years, only the top 1.4% of 115,000+ applicants were ever submitted for final review.

  • Strategic Sourcing for Highly Specialized Roles

    Hoops went beyond job boards, tapping into LinkedIn, Dice, private databases, and proactive outreach to attract top-tier passive candidates for both tech and healthcare roles. Recruiters with niche experience shared best practices across the team to optimize search strategies for each role type.

  • Candidate Experience Personalized at Scale

    Using Hoops’ advanced AI and automation tools, all candidates received timely updates, application guidance, and real-time communication—without sacrificing the human touch. A dedicated recruiter line offered support, while automation handled updates and scheduling, protecting Serva’s employer reputation.

  • Cost-Effective Hiring Built for Changing Demands

    Hoops’ subscription model allowed Serva to scale efforts up or down based on hiring cycles—at a fraction of the cost of staffing agencies. Hoops acted as an embedded recruiting partner, offering real-time visibility, strategic guidance, and long-term support beyond transactional placements.

The Results

Serva made 50+ hires across clinical and tech roles, saved more than 16,476 hours, reduced time-to-fill to as few as 16 days, and cut hiring costs by roughly 40% compared to traditional staffing agencies. Beyond the numbers, Serva gained consistency, faster decisions, and the peace of mind that no great candidate would slip through the cracks.

  • High-Quality Hires

    Serva made 50+ hires across clinical and technical roles—including RNs, office managers, software engineers, data analysts, and clinical trial managers—delivering consistent results year after year.
  • Significant Time Savings

    Hoops saved Serva 16,476+ hours through a combination of AI-driven screening (104,788 profiles), automated engagement (156,000+ emails, texts, and voicemails), and real recruiter support. This eliminated thousands of hours of manual work and reduced delays.
  • Cost Efficiency

    Serva cut hiring costs by approximately 40% compared to traditional staffing agencies, thanks to Hoops’ subscription-based model and end-to-end recruiting support.
  • Improved Time-to-Fill

    Despite complex requirements, some highly specialized roles were filled in as little as 16 to 18 days—well below industry norms and a key advantage in a competitive market.
  • Effective Screening & Selection

    From more than 115,000 applicants, Hoops phone-screened 997 candidates and submitted only the top 1.4% (1,623 candidates), ensuring hiring managers only engaged with the most qualified, culture-aligned talent.

Partnership Response

“Partnering with Serva Health has been a standout example of how thoughtful strategy and deep collaboration can drive truly exceptional hiring results. Their team holds a high bar for talent—and we’re proud that our process, technology, and people consistently delivered the caliber of candidates they needed. It’s been an honor to support their mission and watch them scale with confidence.”

Bill Carroll
CEO & Founder

“What always stood out to me is that everyone at Hoops really learned and absorbed the type of candidate that we were looking for. I always felt that Hoops was an extension of our company, and I think that’s probably one of the best compliments I can give.”

Christian Cantwell
Senior Director of Human Resources, Serva Health

“I’ve been working with Hoops for just over a year and it’s been a pleasure. The overall knowledge of recruiting and job industries are incredibly impressive but what I value most is how invested our Recruiter is with regards to finding us the best possible candidate. I would confidently recommend working with Hoops for any of your employment needs.”

Lucine King
President & CEO, Serva Health

Candidate Response

Here’s what candidates are saying about their experience with us.

“​​It was a pleasure to interview! She (Recruiter) conducted a very thorough and enlightening review of the details of the position and answered all of my questions. I am looking forward to the next phase of the interview process.” – Nurse Candidate

“The Recruiter was very professional. She thoroughly explained everything and was able to answer questions that I had. She was very knowledgeable about the company and the position that I applied for.” – Nurse Candidate

“The Recruiter with Hoops HR conducted the initial interview for a job for which I recently applied. She was very professional and respected my time. She gave detailed information about next steps and made herself available for questions after the interview was complete. It was a very positive experience.” – Nurse Candidate

“Appreciated the quick review of my application and response along with a reason of why my application was declined. The application process was easy and respectful. Thanks so much for a good experience!” – Nurse Candidate

“I loved the fact that the company gives you the reason for moving forward with the position. They were quick with their decision as well which is always a good thing for candidates applying.” – Nurse Candidate

“Your application process is top tier!” – Nurse Candidate

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