DALLAS, TX — March 13, 2026 — Hoops HR, a leader in specialized hiring solutions for the eye care industry, is proud to announce its new partnership as the preferred hiring partner for PERC. As one of the nation’s largest alliance groups for independent eye care professionals, PERC supports thousands of practices with collective buying power and operational resources. This collaboration provides PERC’s independent optometry practices with exclusive, affordable access to the Hoops Hiring Concierge Service.
Staffing remains the top challenge for independent practices today. The Hoops Hiring Concierge directly addresses this by offering a tech-enabled platform combined with on-call expert support. For a nominal annual fee, PERC members gain a suite of enterprise-level tools—including an AI-powered Applicant Tracking System (ATS), market salary insights, and professional hiring templates—designed to make recruiting faster and more effective.
“Our mission is to handle the heavy lifting of the hiring process so practice owners can stay focused on what matters most: their patients,” said Gregg Fowler, Head of Commercial Strategy at Hoops HR. “As a disruptive alternative to traditional, high-cost hiring models, our service is specifically tailored to the unique needs of independent practices. By joining forces with PERC, we are giving independent ODs a flexible, affordable solution that scales with their search requirements.”
The program is built for flexibility, allowing practices to add à la carte services—such as passive candidate sourcing and professional recruiter phone screening—only when a specific role requires extra support.
PERC members can learn more and activate their exclusive pricing at: https://hoopshr.com/optometry/
About Hoops HR
Hoops is a premier talent services provider dedicated to helping businesses build, grow, and retain championship teams. Through its platform and professional services team, Hoops delivers innovative tools and expertise to address key staffing pain points. Learn more at hoopshr.com.
About PERC
PERC is a premier national alliance of independent eye care practices. It provides its members with innovative business solutions, significant purchasing power, and advanced practice management tools to help independent providers thrive in a competitive landscape.
